Want to know about types of Social Media?
Do you know 93% of marketers use different types of social media for Business!
Billions of people around the world are using many types of social media on daily basis. It has become one of the most expressive technologies of our time. Use of social media has become more prominent over the past decade and a half. Although only 5% of adults in the United States reported using social media in 2005, that number is now closer to 70%.
For businesses, social media has created a way to send product messages to the right people at the right time. Marketers are looking for different types of Social Media networks, they can use to target and engage their viewers. Also, it’s a natural place to reach new and highly targeted potential customers.
So lets start with What is social media?
Social media is a collective name for websites and applications that focus on communication, community-based input, content sharing and collaboration. Various types of social media are often forums, micro-blogging, social networking, social activism, social curation, and wikis are among them.
About 50% of the world’s population uses social media. That is over 3 billion users worldwide.(Statista)
Many people will use social media to stay in touch with friends and family or to communicate with different communities. Many businesses will use social media as a way to promote their products. In addition, websites for consumers are websites that include social elements, such as user comment forums. Other tools are also to help track the number of directions and product ideas.
Also, What is Social Media Marketing?
Social media marketing is the use of social media platforms to promote your brand, increase sales and drive website traffic. This includes publishing great content on your social media profiles, listening to and engaging your followers and analyzing your results.
The major social media platforms are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat.
Marketers spend a lot on social media marketing, with social media ads spending more than $89K million in 2019.(Statista)
There is also a range of social media management tools that help businesses succeed. For example, Buffer is a platform for social media management tools, which can help you achieve success with your social media marketing. Whether you want to build a product or grow your business, we want to help you succeed.
What are the Different types of Social Media?
Observing the popularity and power of Social Media channels. Marketers are looking for different types of Social Media networks, they can use to target and engage their viewers.
Normal people see a variety of Twitter, Facebook, and Instagram channels.
But for an advertiser or any brand, many other types of Social Media channels are there to explore, as they play a major role in understanding and changing prospects. So let’s explore different types of Social Media networks that increase your reach and brand awareness.
Here’s our list of types of social media and what they’re used for:
1. Social Networks
They are generally used to connect with people online.
Social networks help individuals and organizations connect to family and friends to share information and ideas.
While these networks are not the oldest form of social media, they certainly define it now. These channels started off as simple services. For example, Twitter is a place to know whats going around the world. Also, Linkedin is where you can hire professionals or seek jobs.
Since the rise of the Internet, these networks have become places for reading news to sharing memories to finding new work into a community.
2. Media Sharing Networks
They are generally used to share photo, videos and other media online.
Media sharing networks give people access to share media online, including snaps, photos, and live video.
Like major affiliate networks, these sites are vital for audience engagement, brand awareness, and your other social marketing objectives.
Lines between social media networks and social networks are blurring these days as public relations networks like Facebook and Twitter add live video, virtual reality, and other multimedia services to their platforms. However, what distinguishes media-sharing networks is that sharing media is their defining and primary purpose.
While most posts on social networks contain text, posts on networks such as Instagram and Snapchat. Here users can decide to add content such as topics, other user’s exposure, or filters. Filters and lenses are examples of AR that overlays designs.
Similarly, on sites like YouTube and Vimeo, video is the primary mode of communication.
Determining whether or not your business needs to gain a presence on the social media network. It’s important to consider your existing resources. If there is one thing the brand is most successful on platforms like YouTube or Instagram. They are well-crafted media content, it usually follows a specific theme.
3. Bookmarking and Content Curation Networks
They are used to discover, save, share, and discuss new and trending content and media.
Bookmarking bookmarks and content helps people discover, store, share, and discuss new and trending content with the media.
These are the basic networks of creative and inspiring people who are looking for information and ideas, and by adding them to your social media marketing programs, you will open new brand awareness channels and engage with your audience and customers.
Bookmarking networks such as Pinterest help people find, store, and share visual content. The first easy step to get started with Pinterest is to make your website more user-friendly. This includes the topics and images on your blog or website in the feeds that these networks use to access and share your content. You should also pay close attention to the images that are displayed on your site or blog. These are Windows indicators for Pins, so you want them to be great presentations for your content.
Content exchange networks such as Flipboard are similar to branding networks. But with a focus on finding and sharing articles and other textual content. You can create your Flipboard magazine to organize the most engaging content on your chosen topic from third-party sources.
Other types of networks also add bookings and changes. For example, Instagram now offers users features for storing content and creating private collections.
4. Discussion Forums
They are used to find, discuss, and share news, information, and opinions.
These networks can be excellent sources of market research. Done right, you can advertise again, but you’ll need to be careful to keep your ads and posts unique.
Interviews are one of the oldest forms of social media.
These are sites where people go to find out what everyone is talking about and weigh in on it. Also,users on those sites often aren’t shy about expressing their opinions. While social media networks continue to use ways to reduce anonymity and create a safe online space. Discussion forums often allow users anonymity, maintaining some of the western feelings that used to define online experience.
5. Consumer Review Networks
They are used to find, review, and share information about brands, products, and services.
Positive reviews bring public evidence to your claims. Properly managed, you can solve problems with unhappy customers.
Consumer review networks give people a place to review brands, businesses, products, services, travel destinations, and much more.
Update is a form of content that adds a lot of value to many websites and online services – think of the shopping experience on Amazon, or the local business search experience on Google Maps. Consumer review networks are taking one step further by building networks around the review as an integral part of the value it provides.
Location-based viewing services such as Yelp and Zomato continue to grow as social networks launch geolocation and many users opt to consult online with their friends to get recommendations for the best restaurants.
There are sites that have reviewed anything from hotels and restaurants to businesses where you are considering applying for a job and user reviews.
82% of consumer reads online reviews for local businesses.(BrightLocal)
It is important that your product has the ability to attract positive user reviews and handle bad ones.
6. Blogging and Publishing Networks
They are used to publish, discover, and comment on content online.
Content marketing can be the most effective way to interact with your audience, build your brand, and generate leads and sales.
Blogging and publishing networks provide tools for brands to publish content online in ways that promote discovery and sharing. These networks range from many traditional platforms such as WordPress to Microblogging settings like Tumblr.
If your promotional strategy involves content marketing your business may gain visibility by maintaining a “Blog”. A blog not only helps to raise awareness of your business and generate more engaging content on your social channels, it can also help out the niche of your brand.
7. Social Shopping Networks
They are used to pot trends, follow brands, share great finds, and make purchases.
Products can build awareness, increase engagement, and sell products through new channels.
Social shopping networks enable ecommerce to interact by adding a social element.
Of course, e-commerce items come from many other forms of social media. For example,Instagram provide call-to-action tools in the form of “shop now” and “enter now” buttons.
Services like Etsy allow small businesses and freelance designers to sell their products outside of the existing area, and networks. For example, Polyvore blend products from various retailers in the same online marketplace, too. Polyvore is one of the largest online fashion communities, and is a great example of a network that is designed to combine a social interaction and shopping experience.
8. Interest-based networks
They are used to connect with others around a shared interest or hobby.
If there is a network dedicated to the type of products or services you provide, these networks can be a great place to engage with your audience and build brand awareness.
Interest-based networks take a more targeted approach than large-scale social networks that focus solely on a single subject, such as books, music, or home design.
While there are groups and forums and other networks dedicated to these interests, focusing solely on one area of interest allows these networks to deliver experiences tailored to the desires and needs of individuals and communities who share that interest. For example, at Houzz, home designers can monitor the work of other designers. Also, create their own work collections, and connect with people who want their services.
9.Anonymous social networks
They are used to gossip, vent, snoop, and sometimes bully.
Last but not least – are the anonymous communication forums. While large social networks make increasing efforts to keep users accountable for their social activity. These sites go the other way and allow users to post anonymously.
These networks can sound like a fun place to explode in. For example, if you’re a teenager and want to complain about your parents, teachers, boyfriend, etc.
However, they have been shown to provide an endless forum for cyberbullying and linking youth suicide.
Whether you’re looking for new potential markets for your business or looking for new channels to connect with your customers, there are many types of social media to use. Some are very compelling in any business; some are useful for small business use of niche businesses; and others you have to understand completely.
Social media is the easiest and most important communication network for all people these days. We can use it to get to know friends and keep in touch with friends from different countries. And we can share our ideas more quickly so that everything can grow faster because people can tell us their ideas and we can develop them faster. We can also learn new things on social media by watching or reading the things that people share on social media. People can also sell items on social media for free which can reduce the use of ads.
Social media has changed our lives dramatically. Our lives became much easier because social media is a very useful tool for us in the 21st century, it can help us improve our health. However, we must know how to use them. If we do not use social media properly, having social media will be a positive change for us.