Digital Marketing vs Traditional Marketing: Which Strategy Works Best?
Digital Marketing vs Traditional Marketing: Which Strategy Works Best? A top-notch promoting plan is one of the most significant strategies for businesses keen on contacting a huge crowd and developing the primary concern. Greater organizations spend well in thousands, some even millions, to arrive at their intended interest group so as to change over them into paying customers.
Marketing is an important aspect of every business, and no business can afford to ignore it. Only a smart businessman always keep a particular amount of budget separate for marketing. In the present times, both types of people exist one that does all transactions online and the others who have no or a very little knowledge of using the internet. Therefore, it is tough for a businessman to decide whether to spend in digital marketing or traditional marketing.
However, thinking thoroughly and getting the opinion of your marketing team will help you to choose between digital or traditional marketing. To do this, you be wary of leverage and disadvantages of both marketing styles and imagine how those can be beneficial for your business. In this article, you will learn about both marketing style, their advantages, disadvantages and key differences between both.
What is traditional marketing?
Traditional marketing is an old school technique that is till used by businessman. It is a traditional prototype of marketing whose purpose is to make even semi-targeted audience well-aware of your business.
This is done using offline advertising as well as various promotional methods. You urge to find one or another mode of conventional marketing around you. Therefore, it is kind of impractical to forget conventional marketing plus all traditional ads that we come across on a day-to-day basis.
Followings are some common examples of offline marketing tactics.
- Broadcast journalism Radio
- Imprint Magazines Newspapers
- Telephone Telemarketing SMS marketing
- Direct Mails list Postcards
- Outdoors Billboards Fliers
Classic dealings have prospered tremendously in the past few decades, but the fundamental features of traditional marketing are the same.
Pros of Traditional Marketing:
Target regional object Audience
It reaches the local target audience of a city by advertising in local newspapers and radio station. By sending flyers through mail can also let local customers know about your business.
Keep Hard Copies
Your local audience can save hard copies of your advertising material such as magazine ads, flyers, and pamphlets, etc. because of the invention of really cool graphic designing software and apps, it has become easy to design attractive flyers that will surely grab the attention of your intended audience.
Easy to understand
People who are not well-versed with computers and the internet find it easy to get to know about something through traditional ways as they are more comfortable with to learn about things in old ways.
A study conducted by a neuro-marketing firm in Canada showed that traditional marketing requires 21% lesser cognitive power.
Cons of Traditional Marketing:
Conventional dealings is a passive form of marketing, and it has very little engagement of the audience. It just provides information to the audience in the hope that they will act on it and buy the advertised product.
Advertising on Television, newspapers, and Radio shows is very expensive, because of this reason most ads on television are only a few seconds long.
No object to measure ROI
Customary dealings serve no method to measure the “Return on Investment (ROI).” Therefore, it is difficult to say whether an advertisement was a failure or a success.
What is Digital Marketing?
Digital marketing is also referred to as online marketing; and it is a method of advertising your business through internet and reach your customers through their mobile phones or laptops. All small, as well as big businesses, can make the use of digital marketing to reach their target market base and convert more and more prospects into customers.
There are multiple models of digital marketing, such as Facebook marketing, search engine marketing, content marketing, email marketing, website marketing, affiliate marketing, inbound marketing, etc. These all arrive under the digital marketing umbrella.
Social media is one of the best marketing channels that can help you enjoy enhanced business visibility and brand awareness. As most consumers search the web and social networking sites before making final purchasing decisions, a strong presence of social media can help build customer loyalty and credibility. Want to know about types of Social Media?
Pros of Digital Marketing
Opportunity to target a countless audience
Digital dealings gives you the opportunity to reach your target audience regardless of geographical location. Advertising online makes you reach your customers who are living a block away or an ocean away.
You will need only a couple of weeks to boost your business and know whether it will work for you or not or what changes or improvements you are required to make to have a successful business.
It is Cost-Effective
Digital marketing is quite inexpensive (Including paid ads and marketing agencies) as compared in traditional marketing.
Cons of Digital Marketing
The main burden of digital marketing is that your unfortunate or dissatisfied customers check leave negative responses on your website or social media platform. These negative comments are also visible to the public and which can turn away your prospects.
Requisite Expertise in the Field
To get the most advantage of digital marketing, you will need to hire experts to deal with your marketing business.
Restriction by Search Engines
Digital marketing presume heavily on search engines like Google. These tops have guidelines to relate to advertise your business. The search engine algorithms keep changing regularly, and it requires drastic changes in your strategies to promote your business.
The Selling Techniques
The Selling techniques in the present times still largely depend on the famous four Ps of marketing, which are Price, Product, Promotion, and Place. Every banker is well-aware that how essential it is to demonstrate proper sales funnel.
By proper use of four Ps of marketing, the prospects of a business rise and sequence customers through various sales funnels and observe favorable outcomes.
Let’s learn about four Ps of investment in concise:
The expense of a product effect on how well a businessman knows it. Fee is a critical factor in the case of things such as demand, supply, margin, profit, etc.
A production check be marketed effectively if it’s worth is understood properly. A product can be a tangible thing which serves and fulfill the needs of its consumers, or it could provide an intangible service.
In classic marketing, terminating your production at the right time and the right place so that your customers can reach it easily and whenever they want. Terminating is also low pricing your product rightly. The city has large importance in the market world; if the product is placed rightly, then there are high chances that your prospects will convert into customers.
Advertisement is quitting people or your audience to know about the existence of your product. Any technique employed to increase the visibility of the product and all efforts to promote falls under promotion. It can be advertising on Facebook or advertising on billboards.
Digital dealings looks quite particular from conventional marketing because it focuses only on the fourth “P ” of marketing. However, digital dealings are quite effective, and it does not ignore any particular P of marketing. Rather, it chooses unique ways to use them. Therefore, digital marketing is even more effective than traditional marketing.
Find which strategy works for you
Digital Marketing vs Traditional Marketing: Traditional marketing has been around us from a very long time, and on the other hand, digital marketing has become popular from the past one or two decades. In this article, we have learned that digital marketing has quite an edge over the traditional marketing and especially if you are an entrepreneur or starting a small business and have low budget then digital marketing is the right type of marketing to make your business reach your target audience. It will cost you less and will provide you an opportunity to compete with giant competitors.
In the end, we say that both dealings styles have their advantages and disadvantages. Select your custom of marketing based on the requirements and budget of your business.